Bottle Apostle opened in July 2009 with the idea that a wine shop should cater as much to the wine novice as it does to the connoisseur. They believe customers should be able to explore wine without feeling intimidated simply because they might not know much about it and at the same time they strive to offer much more than the predictable off-license or supermarket selections. They aim to carry a broad range of wines at various price points and believe you should be able to buy a great bottle around about the six pound price range, without compromising on flavour or quality.